Location: Remote
Department: Marketing...
Reports To: Amazon Ecommerce Manager
Work Schedule: Monday - Friday, 9:30 AM - 6:30 PM (Chicago Time)
Company Overview: MakarttPro is a leader in the nail industry, offering innovative and high-quality products to both professionals and consumers. We are looking for a results-driven Amazon Digital Advertising Specialist to join our team and help us optimize our presence on Amazon. This is a fully remote role, providing the flexibility to work from anywhere while contributing to a dynamic and growing company.
Job Summary: The Amazon Digital Advertising Specialist will be responsible for managing and optimizing our Amazon advertising campaigns to drive sales and increase brand visibility. This role requires a deep understanding of Amazon?s advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. The ideal candidate will have a proven track record in managing successful Amazon ad campaigns and will be able to work independently to achieve the company?s advertising goals.
Key Responsibilities:
Amazon Advertising Campaign Management:
? Develop, execute, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
? Monitor campaign performance and make data-driven adjustments to improve ROI and drive sales growth.
? Conduct keyword research and bid management to ensure ads are targeting the most relevant and high-converting search terms.
? Manage daily advertising budgets, ensuring optimal spending efficiency and effectiveness.
Performance Analysis & Reporting:
? Analyze campaign data to identify trends, insights, and opportunities for improvement.
? Create regular reports on campaign performance, including key metrics such as CPC, CTR, ACOS, and overall sales impact.
? Provide actionable recommendations based on data analysis to continuously improve advertising strategies.
Product Listing Optimization:
? Collaborate with the content and design teams to ensure product listings are optimized for search and conversion, including titles, bullet points, descriptions, and images.
? Implement and test various ad creatives and copy to improve ad performance.
Competitor Analysis:
? Conduct regular competitor analysis to identify new opportunities and stay ahead of industry trends.
? Adjust strategies based on competitive insights to maintain a competitive edge.