[Remote] Influencer and Paid Media Strategist

Note: The job is a remote job and is open to candidates in USA. Anti-Defamation League is the leading anti-hate organization in the world, committed to combating antisemitism and promoting justice and fair treatment for all. The Influencer and Paid Media Strategist will expand the organization's reach, manage influencer programs, and optimize paid media campaigns across various social platforms to drive measurable outcomes while maintaining the brand's integrity. Responsibilities • Collaborate on the strategy and growth of the Digital Leadership Council (DLC) by overseeing the entire lifecycle of creator partnerships, from recruitment and onboarding to briefing, relationship management, content toolkit development and post-campaign reporting. • Participate in the development of search-driven influencer strategies and always-on content planning to fuel discovery and conversion. • Help create holistic campaign strategies that integrate influencer, earned media, social conversation, and experiential activations. • Direct the end-to-end execution of paid media campaigns across all social channels, owning campaign setup, budget management, A/B testing, and performance analysis to deliver actionable insights and maximize ROI. • Orchestrate the planning and on-site execution of key events, including DLC meetups and major conferences, managing all logistics, vendor relationships, and the rapid capture and deployment of live content. • Serve as the steward for brand integrity across all activations, upholding the organizational voice while enforcing brand safety, platform policies, and accessibility best practices. • Function as a key integrator, partnering with internal teams (Communications, Marketing Legal, Development) and external agencies to ensure that influencer, paid, and event strategies are aligned with broader organizational goals and messaging. Skills • Hands-on expertise with Meta Ads (Facebook and Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, Social analytics and listening tools • Strong analytical and storytelling skills ability to translate data into clear insights and creative action. • Excellent writing, briefing, and communication skills; meticulous organization and documentation. • Experience collaborating with agencies and vendors; confident reviewing media plans and optimizing toward performance goals. • Proven experience managing creator programs or councils (DLC-equivalent), including contracts, briefs, deliverables, and measurement. • Demonstrated event production skills planning, vendor coordination, run-of-show creation, on-site execution, and live social content capture. • Significant years’ experience across influencer marketing, paid social buying, and social analytics with demonstrable creativity in concepting campaigns, briefs, and content frameworks that resonate across platforms and audiences. • Willingness to travel for key events and DLC activations, as needed. • Bachelor’s degree in communications, or related field, or equivalent experience required. • Experience with social listening, brand safety tools, influencer discovery platforms, and data pipelines/connectors, preferred. • Light creative/editing skills (e.g., Canva, Adobe Express, CapCut) to adapt assets for paid and creator use a plus. Company Overview • ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry. It was founded in 1913, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is Apply tot his job