[Remote] Analyst, Digital Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. CMI Media Group is seeking an Analyst to lead their digital marketing analytics efforts. In this role, you will transform data into actionable insights, optimize marketing campaigns, and collaborate with teams to drive strategic initiatives. Responsibilities Ensure flawless implementation of analytics for online marketing campaigns Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns Embrace ad-hoc data requests and foster a basic understanding of each client's data sources Work hand-in-hand with our stellar team, generating trend reports and optimization strategies Skills 1-3 years of online marketing, web analytics, or research experience Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte) Impeccable attention to detail and a knack for managing deadlines in a bustling environment Proven team player who thrives under pressure and delivers excellence Experience or knowledge in Pharma - a definite plus! Coding skills in R/SQL/Python - an added advantage Direct experience in online direct marketing or online media performance analysis Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL Company Overview CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. It was founded in 1989, and is headquartered in Cherry Hill, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is