Paid Media Specialist - Digital Advertising Expert - Remote Work Opportunity - US Foods

Join the US Foods Team as a Paid Media Specialist and Revolutionize Digital Advertising Are you a seasoned digital advertising professional looking for a new challenge? Do you have a passion for creating and optimizing paid media campaigns that drive results? Look no further! US Foods is seeking a talented Paid Media Specialist to join our marketing team on a remote basis. As a Paid Media Specialist, you will play a critical role in planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels to target our B2B prospects and customers. About US Foods and Our Culture US Foods is a leading food distributor that provides a wide range of products and services to the food industry. Our company is built on a foundation of integrity, respect, and teamwork. We value diversity, equity, and inclusion, and strive to create a work environment that is engaging, challenging, and rewarding for all employees. As a remote worker, you will be part of a dynamic team that is committed to delivering exceptional results and driving business growth through innovative marketing strategies. Key Responsibilities: Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness. Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest, and Twitter. Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience. Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages. Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations. A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates. Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results. Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders. Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices. Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation. Requirements and Qualifications: Essential Qualifications: Experience: 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, Microsoft Ads, and social media advertising (Facebook, Instagram, Pinterest, Twitter). Analytics Tools: Experience in analytics tools including GA4 and Adobe Analytics. Analytical Skills: Strong analytical and problem-solving skills with a focus on data-driven decision-making. Communication Skills: Excellent communication and collaboration abilities to work effectively with cross-functional teams. B2B Marketing: Understanding of B2B marketing principles and best practices is preferred. Education: Bachelor's degree in Marketing, Business, or a related field. Preferred Qualifications: Certifications: Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus. What We Offer: Compensation and Benefits: Competitive Salary: The expected base rate for this role is between $55,000-$90,000, depending on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. Annual Incentive Plan Bonus: This role will also receive an annual incentive plan bonus. Benefits: Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. Work Environment and Culture: Remote Work: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment. Company Culture: US Foods is committed to creating a work environment that is engaging, challenging, and rewarding for all employees. We value diversity, equity, and inclusion, and strive to foster a culture of teamwork, integrity, and respect. Career Growth Opportunities and Learning Benefits: At US Foods, we are committed to the growth and development of our employees. As a Paid Media Specialist, you will have opportunities to: Develop New Skills: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation. Advance in Your Career: Take on new challenges and responsibilities, and advance in your career within the company. Collaborate with Cross-Functional Teams: Work effectively with cross-functional teams, including digital content creators, marketing operations, IT, and other key stakeholders. How to Apply: If you are a motivated and experienced digital advertising professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and cover letter, to: We are an equal opportunity employer and welcome applications from diverse candidates. US Foods is committed to diversity, equity, and inclusion, and strives to create a work environment that is engaging, challenging, and rewarding for all employees. Apply for this job