Lead Paid Media Planner [Remote]

The E.W. Scripps Company is hiring a Lead Paid Media Planner. This role will develop, implement, and optimize strategic media plans that effectively promote our content, enhance our brand visibility, and drive audience engagement. With expertise in multi-platform audience growth and maximizing advertising campaign return on investment, market trends, and audience behavior, our media planners play a pivotal role in shaping our media campaigns and contributing to the company's overall success. Scripps offers a hybrid work option for this position WHAT YOU'LL DO: • Collaborate with cross-functional teams, including marketing, creative, and programming, to develop comprehensive media plans that align with assigned business units' marketing objectives and strategies. • Coordinate with insights team to identify target audiences, market trends, and competitive landscape, and uses insight to inform media planning decisions. • Utilize demographic, geographic, and psychographic data to define audience segments and tailor media strategies for maximum reach and impact. • Select appropriate media channels, including television, streaming platforms, digital advertising, social media, and more, based on target audience and campaign goals. • Recommend and negotiate media buys to secure optimal placements and rates while staying within budget constraints. • Work closely with the creative team to submit creative requests and specifications for campaigns and coordinates delivery to ensure that ad creatives meet the specifications and are delivered on time. • Track insertion orders and initiates payment through company purchasing system. • Create detailed media schedules, outlining when and where advertisements will be displayed, ensuring seamless coordination across media outlets. • Act as lead point person for all elements of digital and social paid campaigns, including setup, optimization, and analysis for paid digital campaigns, including but not limited to Google Ads, Meta, Spotify, and YouTube. • Monitor and analyze the performance of media campaigns, tracking key metrics to measure effectiveness and identify areas for optimization. • May mentor and train less experienced peers to foster development and ensure goals and initiatives are being met. • Prepare reports and presentations for internal stakeholders, showcasing campaign performance, insights, and recommendations. • May coordinate with programming department to identify and prioritize upcoming programming opportunities for promotion to distribution partners; Secures agreement to feature our brands across the distribution partner's ecosystem. • Stay current with industry trends, emerging technologies, and innovations in media planning. WHAT YOU'LL NEED: • Bachelor's degree in marketing, advertising, communications, or related field or equivalent experience • Generally, 7+ years in media planning within the television, entertainment, or related industry • Hands-on experience managing multi-channel or cross-channel marketing campaigns WHAT YOU'LL BRING: • Working knowledge of best practices for consumer acquisition and conversion with hands-on experience • Strong understanding of media platforms, trends, and audience behavior • Knowledge of Google Analytics and other common analytical tools • Excellent analytical skills and ability to translate data into actionable insights • Understanding of content marketing, social media marketing, email marketing, and paid media placement • Creative thinker with the ability to develop innovative media strategies • Professional communication skills, both verbal and written • Negotiation skills • High motivation and passion for media work • Detail-oriented with strong organizational and time management skills • A collaborative team player • Ability to thrive in a fast-paced, dynamic environment • Strong proficiency in Microsoft Office suite, particularly Excel and PowerPoint If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to s/ucceed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337). Apply tot his job