VP of Amazon Growth

Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and beyond. We’ve built a 9-figure revenue engine powered by performance marketing, product innovation, and a passionate customer base of over 1 million. Our Amazon channel is already one of our most profitable and highest-volume platforms, driven by DTC halo effects, sharp execution, and top-tier advertising. Now, we're ready for the next leap: doubling our monthly 7-figure Amazon revenue, expanding our product footprint, defending our category dominance, and unlocking cross-channel synergy. We’re hiring a VP of Amazon Growth to lead that charge. Mission Own, scale, and protect Freebird’s Amazon channel—transforming it into a category-dominating profit engine. This role will operate as the General Manager of Amazon, responsible for full P&L ownership, strategic growth, marketplace optimization, team leadership, and cross-functional execution. Key Responsibilities 1. Revenue Growth & P&L Ownership • Drive aggressive revenue growth while protecting contribution margin • Build and execute the channel’s short- and long-term strategic roadmap • Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin) • Build systems and infrastructure to scale internationally over time 2. Amazon Advertising & Media Engine • Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP • Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense) • Manage ad performance across ASINs by funnel stage and profit target • Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent 3. External Traffic & Off-Amazon Growth • Deploy high-performing Meta/TikTok creatives using Amazon Attribution • Build creator/influencer flywheel programs tied to Amazon storefronts and bundles • Leverage the Brand Referral Bonus to amplify traffic and ranking impact • Drive hybrid DTC-to-Amazon funnel strategies and track halo effects 4. Listing, PDP & Conversion Rate Optimization • Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO • Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+) • Implement high-converting bundles, comparison charts, and parent/child ASIN strategies • Ensure mobile-first PDP performance and review-conversion design standards 5. Review Strategy, Ranking & Category Dominance • Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.) • Monitor and defend organic rank across hero and long-tail keywords • Lead efforts to reclaim and defend top BSR positions • Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter 6. Brand Protection, Compliance & Listing Defense • Own Buy Box win rate, account health, and listing uptime (target: 98–100%) • Lead emergency SOPs for suppression, suspensions, merges, hijackers • Use Brand Registry, Transparency, and Project Zero to protect listings/IP • Build internal “Amazon SWAT” function for rapid issue detection & response 7. Product & Catalog Expansion • Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment) • Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz • Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising • Leverage “frequently bought together,” storefront navigation, and FBA for velocity 8. Team, Vendors & Cross-Functional Collaboration • Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops) • Lead external agency/vendor partners with performance accountability • Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals • Act as the internal Amazon GM and thought partner to executive leadership What Success Looks Like • Double Amazon revenue within 12–18 months while maintaining or improving margin • Rank top 1–3 for all hero keywords and maintain top subcategory BSR • Maintain 98%+ Buy Box ownership and <1 day unplanned downtime/quarter • Generate 500+ new reviews/month and raise rating to 4.6+ • Build the “Amazon OS” — repeatable, scalable infrastructure for growth and defense • 6–10+ years scaling 3P Amazon channels (ideally $25M+ revenue range) • Hands-on operator who’s built and owned an Amazon business P&L • Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise • Familiar with brand defense, gray/black-hat tactics, variation manipulation, and enforcement • Experienced in launching new products, running promotions, and managing off-Amazon traffic • Proven leader with the ability to hire, manage, and mentor a channel-specific team Bonus Points • Experience defending against aggressive Amazon-native (China-based) competitors • Past success building creator/affiliate traffic engines tied to Amazon performance • Knows how to work alongside a strong DTC engine for cross-channel synergy • Built internal war rooms, dashboards, and intelligence systems for Amazon • Fully Remote Flexibility: Work from wherever you thrive best • Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness • Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact • 401(k) with Company Match: Helping you plan and save for the long-term • Unlimited PTO: Take the time you need to recharge and show up at your best • Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position Why Join Freebird? • Be part of a profitable, high-growth DTC brand with real momentum and ambition • Own a critical business function and team with autonomy, support, and resources • Work on a product that solves real problems, delights customers, and scales globally • Join a smart, motivated team obsessed with innovation, experimentation, and impact Apply Job!