Meta Ads Specialist

Role Description We’re looking for a Performance Marketing Manager (focus on Meta) to join our team at 97focus. This is a full-time remote position, giving you the flexibility to work from anywhere while staying closely connected with a fast-moving team. You’ll be responsible for driving performance, managing budgets, continuously optimizing campaigns, and turning data into actionable insights. This role requires a strong focus on attention to detail and a mindset of continuous improvement — always looking for ways to test, learn, and refine. Responsibilities Plan, execute, and optimize paid marketing campaigns (Focus on Meta for now) Manage budgets with precision and ensure efficient ROI Analyze data and performance metrics to identify trends and opportunities Collaborate with creative, sales, and product teams to align messaging and goals Report results regularly and suggest experiments for continuous improvement Qualifications Proven experience in performance marketing with large budget (over $100'000 per month) Deep proficiency in Meta Ads Manager (Facebook/Instagram), Google Ads is a plus Exceptionally detail-oriented and organized, with a love for process and data Strong analytical skills and a track record of data-driven decisions Proactive mindset with a passion for testing and optimization Self-starter who thrives in a remote work environment and communicates clearly Please mention the word **WHOOOA** and tag RMTMuNDEuMTU4LjEzNw== when applying to show you read the job post completely (#RMTMuNDEuMTU4LjEzNw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.