Field Event Marketing Manager

Drive Revenue with High-Impact Field Events! Are you a strategic, results-driven marketer who thrives on the energy of in-person and virtual events? Do you have a proven track record of designing and executing field marketing programs that directly translate into qualified pipeline and revenue? We are seeking a dynamic Field Event Marketing Manager to own the development, execution, and measurement of high-impact events. This role is a critical intersection of sales and marketing, responsible for delivering tangible ROI and driving brand awareness through exceptional event experiences. If you are energized by hitting ambitious pipeline goals, mastering logistical complexity, and ensuring every dollar spent delivers maximum return, we want to hear from you. What you’ll do This role is structured around four key pillars, focused on strategic alignment, flawless execution, and data-driven optimization. Strategy & Planning • KPI-Driven Strategy: Develop and manage a high-volume, multi-touch event calendar explicitly designed to meet and exceed key performance indicators related to pipeline generation, influenced revenue, attendance rates, and MQL-to-SQL conversion ratios. • Cross-Functional Alignment: Partner closely with Sales leadership, Business Development, and Product Marketing to define clear event objectives, target audiences, and an overall strategy aligned with revenue goals (e.g., target accounts, net new logos). • Budget Management: Strategically allocate and manage all event budgets for maximum ROI. Accurately forecast event spend and track performance against pipeline contribution goals, ensuring cost efficiency. • Promotion & Content: Develop and execute multi-channel promotional plans (email, social, sales outreach) to drive registrations. Collaborate to ensure compelling, localized content and messaging are used at all activations. Execution & Operations • End-to-End Management: Oversee the complete lifecycle of dozens of concurrent events, managing all logistical aspects: venue sourcing, contract negotiation, vendor management, catering, A/V, and on-site/virtual execution. • Lead Management: Establish and enforce a standardized process for immediate, high-quality lead capture and swift transfer to Sales teams, ensuring Service Level Agreements are met. • Sales Enablement: Act as the primary liaison, preparing and briefing all sales representatives and speakers on logistics, key talking points, and lead capture processes to maximize effective engagement and timely follow-up. Measurement, Reporting, & Optimization • ROI Analysis & Reporting: Track, measure, and analyze the performance of every event activation against defined KPIs (attendance, engagement, MQLs, pipeline generated, and ROI). Deliver regular, concise reports to leadership. • Continuous Optimization: Use data and feedback to continuously optimize event formats, targeting, and strategies to improve overall effectiveness and inform future planning. • Tool & Tech Stack Optimization: Identify, implement, and leverage event technology (e.g., registration platforms, mobile apps, lead capture tools) to streamline operations, enhance the attendee experience, and ensure high-fidelity data capture for post-event analysis. QUALIFICATIONS You must have Bachelor’s degree in a related field and at least 4 years of relevant experience OR equivalent combination of education and experience. We’d like you to have • 3+ years of dedicated experience in event marketing, field marketing, or demand generation, preferably in a B2B SaaS or technology environment. • Project Management: Proven ability to manage multiple complex, high-volume projects simultaneously, from initial concept to post-event analysis. • Financial Acumen: Experience managing budgets, negotiating vendor contracts, and accurately forecasting expenses for maximum ROI. • Technical Skills: Proficiency with Marketing Automation (e.g., Marketo, HubSpot), CRM software (e.g., Salesforce), and event registration platforms. Where you’ll work Infotech’s people-first culture allows us to support remote, hybrid, or on-site work arrangement preferences aligned with the needs of the role or team. Construct your future with us while working fully remote within the US*. You can let us know your preferred work arrangement on your application. Our commitment to you as an Infotecher • Comprehensive health benefits and inclusive wellness support • Flexible time off and paid holidays • Continuing education and leadership development programs • An inclusive culture built on empathy, connection, and trust Read more about our people-first initiatives on our website. Who we are If you’re driving on a highway in North America, there’s a good chance Infotech software helped build it. In the U.S., 88% of state transportation agencies use Infotech-developed software to manage road construction. From digital bidding to secure document signing, from cost estimation to inspection, we build tools that streamline infrastructure project delivery and ensure transparency, quality, and compliance. We’re proud to be a Certified™ Great Place to Work®, with a people-first culture, outstanding employee retention, and flexible work-life support. Headquartered in Gainesville, Florida, Infotech is a pioneer in civil construction software and a vibrant community of technologists, collaborators, and problem solvers. Other requirements This position requires up to 25% travel to events and to Infotech's Gainesville headquarters as needed. Hiring timeline This is a non-sponsorship eligible position. This position will remain posted until December 5, 2025. Resume required. Cover letters are highly recommended. In compliance with pay and benefits transparency requirements, please visit the Total Rewards page on our website. • Infotech supports remote work arrangements within the contiguous United States. However, due to business considerations—including but not limited to tax and employment regulations—we are currently unable to support permanent remote work arrangements in the state of California or the District of Columbia (Washington, D.C.). Apply tot his job