Direct to Consumer - Marketing Specialist

Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently. The Direct-to-Consumer Marketing Specialist is responsible for acquiring new clients and caregivers through direct engagement, building trust, and increasing brand visibility within the community. Responsibilities Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients Educate families on care options, provide marketing materials, and guide them toward enrollment Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding Address misconceptions, overcome objections, and personalize outreach using regional knowledge Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing Dedicate 75% of work time to forward-facing, growth-focused activities Other duties as assigned and deemed appropriate by management Skills 75% in the Field: Actively engaging with prospects and community partners most of the week Strong Community Presence: Building trust through consistent, weekly visits in assigned regions Lead Conversion: Generating referrals and turning them into active clients and caregivers Organized Follow-Up: Tracking outreach and staying on top of every lead Team Collaboration: Partnering smoothly with intake and recruitment for follow-through Experience in sales, marketing, or community outreach Strong communication, and interpersonal skills Self-motivated, goal-driven, and comfortable working independently in the field Organized with experience using CRM tools and managing follow-up preferred Knowledge of local community dynamics and grassroots marketing tactics Benefits Earned Time Off Medical Benefits, Dental, Life Insurance Weekly paychecks Competitive Pay Fun, Lively, and Family work environment Performance Bonuses Room for advancement Company Overview Advantage Home Care is a Medicare Certified Home Care Company serving Hillsborough, Pinellas and Pasco Counties. It was founded in 1996, and is headquartered in Tampa, Florida, US, with a workforce of 51-200 employees. Its website is