Demand Generation

Who are we? Thanx is a leading loyalty and guest engagement platform for restaurants. Thanx helps regional and national restaurant brands grow customer lifetime value with easy-to-use lifecycle marketing automations and innovative customer loyalty tools focused on access, status, and personalization, over rote discounts. Thanx ’s proprietary credit card tokenization technology, deep POS integrations, and loyalty-integrated ordering experiences dramatically increase the volume and accuracy of purchase data, which sits at the core of our CRM suite of tools, and our app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing. We were named to Nation’s Restaurant News “2020 Power List” as one of the 50 most influential innovators in food service. Thanx has secured investments from prominent venture and growth equity luminaries, having raised over $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. At the core of our success is a culture that has attracted some of the best talent from across the country. We are proud of our incredibly strong employee tenure, a track record of internal promotions, and our impressive alumni network. We credit our cultural “core behaviors” with these accomplishments: Find A Way, Focus on What Matters, Say “ Thanx ” Genuinely, Welcome Diverse Perspectives, and Empathy Over Ego. Your Next Role The restaurant technology space is undergoing rapid transformation, creating a unique opportunity for Thanx to expand our footprint with leading brands. Following successful IPOs from companies like DoorDash, Toast, and Olo, the market is more dynamic than ever—and Thanx is well-positioned for accelerated growth. This role is not a traditional B2B marketing position. Restaurant buyers don’t evaluate software like typical B2B audiences, and success will require rethinking conventional tactics. You’ll need to experiment with new approaches to engagement, solve complex automation challenges, and be comfortable toggling between strategic thinking and hands-on execution. You’ll be a key contributor to a high-performing marketing team, working closely with the VP of Marketing and collaborating cross-functionally with sales to drive pipeline and revenue growth. This is a rare opportunity to shape the future of restaurant marketing at a high-growth startup—combining strategic impact with direct visibility into results in a trillion-dollar industry. We are hiring for 100% remote roles at all levels; this job can be based anywhere in the US or Canada. What You'll Do Pipeline Generation & Event Management Execute against pipeline targets, creating measurable sales opportunities that drive results Partner closely with sales to design and execute outreach programs that drive qualified conversations Create and optimize multi-touch email campaigns that move prospects through the sales funnel Assist with events, including field events and industry conferences. Work with sales to organize field events and manage conference logistics as well as pre-event outreach strategies and post-event follow-up to maximize ROI Marketing Operations & Automation Manage and optimize our B2B SaaS marketing and sales technology stack, including MixMax, Salesforce, AutoPilot, Gong, and similar platforms Leverage existing content assets to create multi-channel marketing materials Implement AI-driven workflow automation to scale content creation and campaign execution Content Calendar & Campaigns Maintain comprehensive marketing calendar and ensure flawless campaign execution Produce engaging short-form video content and social media assets that resonate with B2B audiences Create compelling outreach sequences and sales enablement materials Drive measurable improvements in lead quality, conversion rates, pipeline velocity, and sales team productivity through data-driven campaign optimization What You Bring Experience 3-5 years of B2B SaaS demand generation experience with proven track record of pipeline impact Hands-on experience optimizing marketing and sales technology platforms (Gong, MixMax, Salesforce, HubSpot, Marketo, etc.) Demonstrated success working collaboratively with sales teams to drive revenue results Experience managing conference and field events from planning through execution and follow-up Skills & Expertise Strong operational mindset with exceptional task management and organizational capabilities Analytical approach to campaign performance measurement and optimization Emerging expertise in AI tools for marketing automation and content scaling Experience with digital advertising platforms (Google Ads, LinkedIn Ads) and SEO/GEO principles preferred but not required Why You'll Love This Role Direct Revenue Impact: Your campaigns directly contribute to company growth and sales success Operational Excellence: Build and scale marketing operations that drive predictable pipeline generation Cross-Functional Partnership: Work hand-in-hand with partnerships, marketing, and sales teams to optimize the entire revenue process Technology Innovation: Freedom to experiment with AI tools and marketing technology to automate and scale operations Growth Opportunity: Shape demand generation processes at a fast-growing company transforming restaurants Location: Remote-friendly Employment Type: Full-time Level: Manager/Senior Manager Compensation Range: $105,000 - $160,000 Final compensation will be determined fairly based on the candidate’s geographic location (U.S. or Canada), relevant experience, and the scope of responsibilities. Ready to Make an Impact? If you're an operationally-minded marketer who excels at execution, loves optimizing processes, and wants to drive measurable pipeline growth while working closely with sales teams, we want to hear from you. We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Thanx will consider qualified applicants with arrest or conviction records for employment in a manner consistent with local requirements. Originally posted on Himalayas